Presentations and Video Cases
Geomapping is an effective IT tool that is used by
entrepreneurs and others successful businesses around the world. Emily Meyer
and Leigh Rawdon met with two very different ideas, but one common goal; to be successful
in business. After effectively collaborating their plans together, they had agreed
on one common objective. This was to design children’s clothing that was
incorporated with the different countries and cultures around the world. In
order to do so, they used design software in order take patterns and apply them
as patterns and decoration on clothing. Next, they use this advanced geographic
data mapping software in order to sell the products across the world. By targeting
specific locations that the products would sell best, they can target prospects
and compare the number of other children’s stores in that general area. This
allows them to put their new stores in an area that they believe will generate
the most business. This saves a great deal of manual labor and time, which
would otherwise be spent by the company for employment and management. In my
opinion, they are much like a virtual company while being a physical one as
well. The book defines these virtual companies as, “uses networks to link
people, assets, and ides, enabling it to ally with other companies to create
and distribute products and services without being limited by traditional
organizational boundaries or physical locations” (Laudon, 2012, p.108). This is
exactly what Emily and Leigh have done with The Tea Collection. Without these
advanced technologies, we would not have the capabilities or great levels of output
and efficiency that we rely on in business and everyday life. These two women
are just one great example of how IT can help expand and improve your business
or ideas.
Sources Cited
B. (2009). Geo-Mapping Technologies Help Target Sales Prospects. Retrieved May 27, 2016, from https://www.youtube.com/watch?v=3_GmukX5sfM
Laudon, K. C., & Laudon, J. P. (2012). Management information systems: Managing the digital firm. Boston ; Munich: Pearson.
Facebook’s privacy policy has always been a hot topic
regarding the release of personal information by accessing this social media
network. Advertising software companies are targeting people’s interests using personalization
details to help connect with other websites. Then, they are displaying
advertisements that directly correlate to past activities and previously purchased
products. All this is happening through
the process of just one click of the “like” button on Facebook. This is an
example of how Facebook is using IT technologies as a way to create effective
promotion of advertising on the World Wide Web. They are configuring their
privacy policies in ways that allow Facebook to directly view this content, in
order to use their website and programs. Once the user agrees to these
contracts, they are giving up their permission on rights to their privacy and
application settings. This is when the question arises: “If it is ethical for
Facebook to access your information”. If the user is willing and able to give
up their rights, then they are going to do so effectively, in order to achieve
what they want in return. Could this be a form of advertising disruptive
technologies, or as the book explains, “substitute products that perform as
well as or better than anything currently produced” (Laudon, 2012, p.87). Business
are always looking for substitutes that make their company more effective in production
and advertisement. In my opinion, this is just another great example of how
Facebook utilizes end user agreements as a way to access personal information
and enhance product advertisement.
Sources Cited
C. (2010). Facebook Privacy. Retrieved May 27, 2016, from https://www.youtube.com/watch?v=smF1ZV7vikw
Laudon, K. C., & Laudon, J. P. (2012). Management
information systems: Managing the digital firm. Boston ; Munich: Pearson.
