Presentations and Video Cases

Geomapping is an effective IT tool that is used by entrepreneurs and others successful businesses around the world. Emily Meyer and Leigh Rawdon met with two very different ideas, but one common goal; to be successful in business. After effectively collaborating their plans together, they had agreed on one common objective. This was to design children’s clothing that was incorporated with the different countries and cultures around the world. In order to do so, they used design software in order take patterns and apply them as patterns and decoration on clothing. Next, they use this advanced geographic data mapping software in order to sell the products across the world. By targeting specific locations that the products would sell best, they can target prospects and compare the number of other children’s stores in that general area. This allows them to put their new stores in an area that they believe will generate the most business. This saves a great deal of manual labor and time, which would otherwise be spent by the company for employment and management. In my opinion, they are much like a virtual company while being a physical one as well. The book defines these virtual companies as, “uses networks to link people, assets, and ides, enabling it to ally with other companies to create and distribute products and services without being limited by traditional organizational boundaries or physical locations” (Laudon, 2012, p.108). This is exactly what Emily and Leigh have done with The Tea Collection. Without these advanced technologies, we would not have the capabilities or great levels of output and efficiency that we rely on in business and everyday life. These two women are just one great example of how IT can help expand and improve your business or ideas.

Sources Cited

B. (2009). Geo-Mapping Technologies Help Target Sales Prospects. Retrieved May 27, 2016, from https://www.youtube.com/watch?v=3_GmukX5sfM

Laudon, K. C., & Laudon, J. P. (2012). Management information systems: Managing the digital firm. Boston ; Munich: Pearson.

Facebook’s privacy policy has always been a hot topic regarding the release of personal information by accessing this social media network. Advertising software companies are targeting people’s interests using personalization details to help connect with other websites. Then, they are displaying advertisements that directly correlate to past activities and previously purchased products.  All this is happening through the process of just one click of the “like” button on Facebook. This is an example of how Facebook is using IT technologies as a way to create effective promotion of advertising on the World Wide Web. They are configuring their privacy policies in ways that allow Facebook to directly view this content, in order to use their website and programs. Once the user agrees to these contracts, they are giving up their permission on rights to their privacy and application settings. This is when the question arises: “If it is ethical for Facebook to access your information”. If the user is willing and able to give up their rights, then they are going to do so effectively, in order to achieve what they want in return. Could this be a form of advertising disruptive technologies, or as the book explains, “substitute products that perform as well as or better than anything currently produced” (Laudon, 2012, p.87). Business are always looking for substitutes that make their company more effective in production and advertisement. In my opinion, this is just another great example of how Facebook utilizes end user agreements as a way to access personal information and enhance product advertisement.

Sources Cited

C. (2010). Facebook Privacy. Retrieved May 27, 2016, from https://www.youtube.com/watch?v=smF1ZV7vikw

Laudon, K. C., & Laudon, J. P. (2012). Management information systems: Managing the digital firm. Boston ; Munich: Pearson.

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